My social media campaign project was to create a fun and interactive website for the dog rescue New Leash on Life Chicago. The website is designed with a specific target audience in mind, that audience being children ranging in age from 10 to 16. The point of the site is to take the user on a virtual journey through the process of dog ownership. The main features of the website is the ‘Adopt a Virtual Pet’ features, which allows users be educated on dog care by caring for a virtual New Leash on Life adoptable dog itself. This part features daily dog care tasks such as walking, feeding, and taking your animal to the vet. Users complete tasks while earning points and learning facts and techniques to the great dog care. Throughout the experience, users have the option to share their accomplishments via social media outlets such as Facebook and Twitter. The NLOL Kids site is also promoted by the NLOL organization itself. There are links to move back and forth between the NLOL website and the NLOL Kids website, as well as promotional information on the organization’s Facebook page and more. Ads for the campaign would also be featured on websites relevant to dog rescue, such s Petfinder.com. The goal of the campaign is to educate people, more specifically children on the proper dog ownership and care, and therefore increase animal adoptions for the NLOL organization and decrease the number of animals left abandoned or mistreated.
No comments:
Post a Comment