Alexandra Vitas Pinterest Basic Designs

Sample Pinterest Application

Rough sample video of what would go on Youtube

Brief

My idea is to create an app that will provide information of free events, free give aways, deals in the Chicago area for the Latino Community. There is a website already similar to this known as Free things to do in Chicago. This is a great site, but the problem is that a lot of Spanish speakers don’t know about this site so they don’t have the opportunity to enjoy these great offers. I have three names picked for it “Gratis en Chicago”( Free in Chicago), “ Gratis para ti”( Free for you) or “ Gratis Chicago” ( Free Chicago). I was thinking of using this idea just for our class project but I am thinking of actually making it real. So my first task will be to talk to different Latino businesses and Latino programs/organizations to ask them if they would like to be part of my page. Later on I will talk to even bigger businesses like, Museums, to who ever is in charge of Millennium Park and other bigger brands.

. Before posting anything on the site I will have to come up with a good list so that the site will be nice and ready. By listing free events of these businesses, people will be able to enjoy free stuff and it will bring more traffic to the businesses which it will increase more sales. I am still not sure if I sure charge for businesses to post their events. I will also advertise on the side so that I can make profit of the site. To bring traffic to my site the best media that will facilitate my goal will be Facebook, Twitter, Univision or Telemundo. I will also have posters or flyer around communities.

I will also have something called “Scan this”. People with smart phones will be able to take advantage of this offer. Once I have bigger brands in my page like Target, BestBuy, Walgreens, Pepboys, Sams Club etc. Peoples task will be to scan bar codes of different items from different stores and they will gain points. The more points they score, the more chances they will get to receive a gift card, coupons, discounts or a special free event that only them will know about. By having to scan these products, it will make people to actually walk into the store and not just scan. They will be tempted to buy stuff in which it will increase sales for the store. I’m still thinking of how I will make a profit out of this idea.

1. 1. Creating the website, talking to different businesses about why they should post their free events or free giveaways on my website. Also talking to them about advertising their business in my website. And getting the Latino community to see my site.

2. 2. The Latino community here in Chicago, anyone interested in the Latino Culture and Latinos who come to Chicago for vacation and want to know of free events and stuff in Chicago.

3. 3.Since my page doesn’t exist yet, the audience can’t really say anything about it. What I do want from people is to like my page because it will provide them free stuff and it will increase business sales.

4. 4. I want people to trust my site. I want them to know and feel that they don’t have to spend tons of money to have a fun day in Chicago.

5. 5. To better my page and gain audience trust, I will probably have a comment space in were people will be able to leave their testimonials of how much my site helped them save money. I will also provide them with real information of the places and link them to their site.

6. 6.Personalization, trust, confort, excited, happy, satisfaction.

7. 7. Facebook, google, twitter, Univision, posters/flyers in Latino communities

8. 8.My site will be free. I still need to come up with name. It will have image of Latino artist through the page to make it look artistic.

9. 9.They will be able to attend free events ( which will bring memorable entertaining experiences), get deals or free stuff( which will help people save money).

10. 10. I want people to be part of my site. To use it to their convenience

Creative Brief: LMB

1) What is our challenge?
Our challenge is to create an Interactive Social Media web site for the dog rescue organization New Leash on Life Chicago. The goals of this site, specifically targeted at children include: to educate children about the responsibilities of owning a dog, raise awareness to the current dogs up for adoption through the organization, raise money for the organization through interactive games featuring donation, and to promote adoption of rescued animals.

 2) Who is the target audience?

The target audience for the web site itself would be children. The web site will be designed to cater to an age group of about 9-15 using bright colors and fun interactivity. Parents would be an equally important target audience. This is because parents often have control over aspects of a child’s life (such as whether or not they own a dog) and therefore need to be involved. Although the information offered by the web site will be geared towards children, parents can still learn and benefit from it as well as be taken directly to the New Leash on Life official website.

3) What does the audience currently think about the brand or group?

The audience probably is somehow already involved in the dog rescue culture or are preexisting pet owners/animal lovers. They know of NLOL Chicago because it is already an established rescue group in the city with a large following of volunteers and clients.

4) What would we like the target to think and feel?

We would like the target audience to feel a connection with the specific dogs and organization after interacting with them virtually on the website. This connection will hopefully be strong enough to influence people to contribute and help with the cause.

5) Which facts, evidence, or thoughts will assist in this change of thinking? How can we support our proposition?

The web site will feature a separate profile for each dog—this will include a video profile presented in a fun and kid friendly manner. The second part of the campaign allows users to learn about the process of quality dog care while interacting with a virtual version of an adoptable dog. This aspect of the campaign will be effective due to its educational factor as well as interactivity. Children will earn points while learning the steps of proper dog care to eventually get a ‘certification’ as a successful and responsible ‘virtual dog owner.’ The influx of information integrated into the web site will be its success in changing the audience’s thinking.

6) What is the brand essence?

New Leash on Life is a well known dog rescue organization with branches in Chicago as well as Los Angeles. The Chicago branch was self formed by a few hard working and dedicated volunteers in the year 2005. The organization is entirely non profit, and works to find loving homes for rescued dogs. The mission of  NLOL Chicago is to provide consistent advocacy for those forgotten animals - to speak for those who cannot speak for themselves.  

7) What is the key emotion that will build a relationship with the core audience?

The fun and cuteness factor will be initially important to build a relationship with the core audience. Emotions likes sympathy for the animals will also be key to the campaigns success.

8) What media will best facilitate our goal?

This website will obviously be visible and available for interaction over the internet, but will also be features as promotional tools on NLOL’s social media sites such as Facebook and Twitter. There will also be direct links to NLOL”s offical website.

9) What are the most critical elements? What is the budget?

Most of the social media aspect of the site will be free. Anything that needs to be paid for will be covered by NLOL’s sponsors.

10) What is the single most important takeaway?

NLON Chicago only takes care of a tiny tiny tiny percentage of all the rescue dogs who currently need homes. The abundance of homeless dogs is an important issue that needs to be taken more seriously through education and awareness.

11) What do we want the audience to do?

Interact with the site, be educated on the responsibilities of dog ownership, advocate for dog shelter adoptions and raise awareness about dogs currently available for adoption though the NLOL Chicago organization.

Alexandra Vitas Pinterest Creative Brief

Pinterest Creative Brief

1.    What is our challenge?

a.    Connecting different people who share interests, reveal the link between individuals, increase traffic to site

2.    Who is the target audience?

                                               i.     Primarily women, 16-30 who are looking for inspiration, to plan events, mark their interests and things they like

1.    80% of pinners are women

2.    varied income, races, and education

3.    Trendsetters, creatives,

                                             ii.     Advertisers and marketers because pinterest is become a great marketing for more targeted advertising

3.   What does the audience currently think about the brand or group?

1.    some love it and some hate it or don't understand it/its purpose

                                             ii.     those who love it, are avid pinners and spread word of mouth about the company—they are brand ambassadors

                                            iii.     Drives more traffic than Youtube, Reddit, Google+, LinkedIn, and MySpace

                                            iv.     easily the site allows women to connect with, share, and organize their aspirations.

4.    What would we like the target to think and feel?

a.    the aim is to make the target feel more connected to people, to foster friendships. We want the target to feel secure, welcome, and open on the website—especially as they are sharing their likes on their page

5.   Which facts, evidence, or thoughts will assist in this change of thinking? How can we support our proposition?

a.    Planning events and keeping track of things you like online can be a pain, which is why Pinterest is such a great idea. Pinterest cuts out the party planner and allows the user to be in control. It is somewhat exclusive as it is invite only.

b.    There will be a series of youtube videos depicting how Pinterest helped these women do the following:

                                               i.     Design your wedding

                                             ii.     Define your style

                                            iii.     Save your inspiration

                                            iv.     Save your recipes

                                             v.     Plan a party

6.   What is the brand essence?

a.    Pinterest’s brand essence emphasizes community and connections; it is fun, interactive, and constantly growing both in pins and pinners

b.    It is unlike any other social media site which is why it stands out from the competition

7.    What is the key emotion that will build a relationship with the core audience?

a.    The key emotion that will build a relationship with the core target is accomplishment and satisfaction. They are meant to feel comfortable when pinning their likes and an additional sense of creative. Pinterest is similar to a creative’s inspiration board.

8.    What media will best facilitate our goal?

a.    Pinterest, Facebook, Twitter, Youtube, Blog, (Companies)

                                               i.     Each of these are strong social media outlets which work with the campaign idea. The blog works wells because people can broadcast their steps and how Pinterest has helped them. Youtube will be the main outlet and show the best uses of Pinterest. Facebook and Twitter are obvious media for the goal because they have a wide reach.

                                             ii.     Companies in the sense that they can post onto Pinterest to create revenue

9.   What are the most critical elements? What is the budget?

a.    The most critical elements are the videos, web ads. I also want to include stickers at certain places—they would read “do you like this, pin it!” and would have a scanner to find the item online and pin it to their page.

b.    Additionally, I want come up with an smart phone application connected to Pinterest.

c.     For the budget, it would need to go towards ad placement and creation, application development; otherwise the best thing about social media is that is free. Most of the advertising will be word of mouth marketing. The stickers will need a small budget as well as paying people to place them around town.

10.What is the single most important takeaway?

a.    The single most important takeaway is that Pinterest can women feel more satisfied by allowing them to pin their likes and inspiration as well help them organize events.

11.What do we want the audience to do?

a.    We want the audience to use Pinterest in ways that best suit them 

BK Creative Brief

Creative Brief - DreamForDream

1) What is our challenge?

Toms Shoes is already a well-established brand. From a personal standpoint, I feel as though Toms has created a strong foundation using their product as fashion statements. I would like to see more of a connection to the kids Toms Shoes teams help on their giving trips. Our challenge is to increase sales of Toms Shoes by using personal connections with the kids the customers help when they buy Toms products.

2) Who is the target audience?

Toms Shoes returning/loyal customers, those with a heart for charity/third world countries, new customers

3) What does the audience currently think about the brand or group?

The audience is very fond of Toms Shoes. They create comfortable, fashionable, and interactive shoes that are creative and fun. They are a bit expensive but the audience believes that these shoes are worth the money. People also feel good about buying Toms products because they know that their money is also going to help a child in need.

4) What would we like the target to think and feel?

We would like the target audience to feel as though their money really is going to good use. Not only are the shoes paying for shoes for a child in need of shoes, but a child with dreams, of metaphorically ‘going places’.

5) Which facts, evidence, or thoughts will assist in this change of thinking? How can we support our proposition?

A specialized section of the blog site will be added that includes interviews with the kids from the giving trips. There will be 2-3 interviews per giving trip where the team interviews kids and ask them what their dreams are – “where do you want to go in life?” Also, I think it'd be cool to have Toms team members also put up interviews of their hopes and dreams. Customers/fans of Toms will be given the opportunity to sponsor/support the child, either with shoes or monetary means. I think this will create a more personal connection from the Toms customer to the kids that Toms & other organizations help. People will also be prompted to share the videos on Twitter and Facebook, as well as any contributions.

I’d also offer a chance to win a trip to the next giving trip with the Toms team and meet the kids. In order to win, I’d create a sort of competition – maybe next Toms shoe design or take a video of your hopes and dreams and why you should be able to go to the next giving trip.

6) What is the brand essence?

Toms Shoes targets a very specific and important problem of third world nations. They also work with many worldwide health organizations and have great connections. They present to their consumers as a fashionable and fun brand. They entice by offering quality product and the do-good feeling of giving back.

7) What is the key emotion that will build a relationship with the core audience?

Sympathy and for others, passion. Some people are very passionate about giving back to other people, especially kids.

8) What media will best facilitate our goal?

Blog component, which already has a strong presence on the web. Twitter and Facebook are also both strong and can be used easily to integrate these videos.

9) What are the most critical elements? What is the budget?

Toms could have allocate budget to social media but this would be free. The most critical elements are the video interviews and having people share them via word of mouth or social media.

10) What is the single most important takeaway?

Not only are you helping their feet but taking them to their dreams.

11) What do we want the audience to do?

Take action to help out more than just buying shoes.

Creative Brief- Leo S

Creative Brief

Title: Instagram Your Look

Audience: The key audience will be mostly 18-30 year olds, journalists, bloggers, online magazines, and people that would like to be seen as fashionable individuals.

Current understanding: The current understanding of Asos is that is a youthful, very British styled brand. They get their inspiration from street style mostly in London and make clothing to represent that population of people. The understanding of Instagram is kind of a same demographic, more middle class. They have to have enough income to afford an iphone to take the instagram photographs. And the current understanding of Lookbook.nu is a very international crowd. Mostly 16-30 year old’s. The socio-economic demographic within lookbook is extremely widespread. It ranges from all designer, high end bloggers to all handmade, vintage, thrifted, or DIY bloggers.

Strategy/Execution: The strategy is to combine Lookbook, Asos, and Instagram into a fusion of photography and fashion. Obviously you already need photography to be an online fashion blogger. Instagram is introducing itself as the new way to take these photographs to give them a certain feel without having to purchase Photoshop or any other programs. I plan to do online banners and advertisements showcasing the fusion of these three companies.

Budget: The great thing about online blogging and instagram is that its free. Its an entirely democratic system with a basic voting layout. Although, one does need to purchase an iphone to have the instagram app. The only cost will be once the person uploads their instagramed photo to lookbook, Asos issues a discount. They will gain this money back by having returning and loyal customers. It will bring about more brand awareness, trust (if they like the product), comfort, and excitement. Obviously there will be the cost of photography, styling, and shoots for the online ads, but I am able to easily produce those myself to reduce costs. Realistically, if this were to actually appear, this would be a huge cost.

It’s a short term campaign but I think it will be effective in the lookbook community because people already display lots of ASOS clothing on lookbook. Now, it will be showcased and enhanced by making a discount with the inclusion of the competition. I figured, once an individual has enough “hypes” on lookbook, they become an ASOS brand ambassador, where they receive more discounts, and possibly appear in an ASOS ad. ASOS also has a magazine that can be incorporated with the ambassadors as well. Maybe they can be a special guest stylist for the next issue of ASOS mag.

Creative Brief-Jenn

For this project I would like to take on a favored clothing store-Akira Chicago-and make a way when shopping online, to see the way the outfit will look on your body type before you make a purchase. You will be able to add your sizes, a photo of yourself, and your body type. By doing so you can then pick different items from the website and create styles that you would like to see before actually making a purchase. After creating a purchase of your styling items you will be able to share what you have put together on your social media page-facebook twitter etc. If Akira likes your style and your combination of pieces, you could be showcased on their site along with other websites associated with Akira Chicago.

Creative Brief

1) What is our challenge?

My goal is to obviously increase online sales by allowing the consumer to view his/her purchases on themselves before creating a purchase.

2) Who is the target audience?

Anyone interested in shopping, fashion, accessories. Akira clients in general, young women/men, fashionistas, online shoppers, college students, etc.

3) What does the audience currently think about the brand or group?

Akira Chicago is a huge brand that is inexpensive. An outfit can range from 50-300$ depending on how much is put into it. It has many locations and is very popular.

4) What would we like the target to think and feel?

We want Akira's shoppers to feel as an individual. They want to see what they are purchasing on themselves without every having to step foot in the store. We know how frustrating it is to purchase online clothes that look great on the model but not so great on us when we receive them. I want this to never happen again. I want the purchaser to feel great about the purchase they are making.

5) Which facts, evidence, or thoughts will assist in this change of thinking? How can we support our proposition?

I think most people will agree that this idea is great. Being able to see a color scheme on yourself or what an outfit actually looks like styled before buying is the next revolution to shopping.

6) What is the brand essence?

I have never seen any other brand with a website that allows this. I have seen in hair salons that capabilities of viewing different styles, colors, and cuts on your picture, but never with clothing and accessories.

7) What is the key emotion that will build a relationship with the core audience?

Trust, Confidence, Price, Satisfaction, Loyalty. We want out customers to enjoy styling themselves and creating their own sense of style while still making purchases and allowing themselves to possibly get a chance at being put on other websites.

8) What media will best facilitate our goal?

Facebook, Twitter, Obviously the Akira website, Woman's bathrooms, The L, Bus Signs, Billboards, etc.

9) What are the most critical elements? What is the budget?

I want to incorporate women's sizes. Allow the purchaser to upload an image of their body with their sizes to allow for accurate fittings. I cant determine a 100% way that to which the clothes will hang exactly the way they would in real life, but its a better option when determining how to style your recent purchases.

10) What is the single most important takeaway?

I want the client to be satisfied. We want to client to come back and use the online shopping tool again when determining their next outfit of choice. Having a trustworthy relationship and brand loyalty to Akira will be promising and create an everlasting relationship.

11) What do we want the audience to do?

We want the online shopper to find styles they are comfortable with and then make a purchase. We want the online shopper to feel confident in their purchase reducing the chance of online order returns. Buying something online that looks great on the model is really upsetting when it doesn't fit that way in real life.

http://www.shopakira.com/

http://www.polyvore.com/