BearSkin Spoof ad
Tuesday, January 31, 2012
Monday, January 30, 2012
Spoof Ad Final
Norma Macias, AT&T Spoof Ad, 01/31/2012.
Materials: Adobe Software, Nikon digital camera, model
This particular ad was designed for print; magazine prints in particular. It is sized for that specific use (11x8.5) and is meant to lay on the page horizontally. The reader should be drawn to the main subject which is the clearly disappointed person with their head down. For the most part most viewers know this is an at&t ad at a glance due to the iconic logo and orange color that repetitively appears in their advertisements. Some of the shapes can also be recognized immediately such as the phone bars and the colorful organic shapes that they used for some of their past ads. As for composition, this piece is geometric due to the layout of the elements on the page. They are spread throughout the page and create a sense of balance within the composition which is clean and pleasing to look at.
The reason I chose to do a spoof ad on at&t is due to the terrible customer service I have had with the company in the past. As my current internet provider I have called several times due to installation problems and each time I call I have waited a minimum of thirty minutes each time, it can be quiet frustrating. In comparison to other work in the class I feel my particular jab at at&t's customer service is unique. I feel as though people have chosen subjects that revolve around health beauty or technology and their criticism of these subjects but mine revolves around something much more different than that. The overall composition of my work is influenced by the at&t ads which have a cleanliness to them but include at times humor or family in order to relate to a wide spread audience.
I would like for this ad to demonstrate how tiresome it can be as a customer to wait countless amounts of time for simple service. I think this can create a lot empathy for viewers who for the most part are adults and have had to wait on the phone for help either from at&t or some other company who may have the same troubles with their customer service branch.
I think it is quiet successful in conveying the message but I do find there are a few technical things that I would change about the ad itself. At times I find the colorful shapes to be too flat in comparison to the at&t one and the phone bar seems too thick for the piece. Overall, I am satisfied with the outcome and find it to be successful.
Leo Chanel Spoof Final
This piece, I titled Crave is a print piece created for CS Chicago Social magazine. The end result of the piece would include tote bags sold at the Chanel store as part of the spoof but is obviously not possible at the current conditions.
This print ad is a spoof of the Chanel advertisements for their beauty and makeup lines. Chanel No.5 has been one of the most popular items within the Chanel brand for decades but many people don’t realize they have so much more than fragrances. The main subjects of my piece include the transformation of the Chanel bottles and I inserted Chanel pills to add a pop of color to the piece. I kept to a more minimalist style using simple colors and the Chanel logo to try and recreate something accurate within the Chanel branding parameters. This piece could be described as integrative with the repetition of the bottles or it could be described as geometric. Although some of the images are a little messy within the composition, it does not automatically transform the piece into deconstructive. It lies on an unseen underlaying grid with minimal text and background interference.
I work in a world where makeup is a huge appeal to the women I am constantly around. The addictive properties of drugs and cocaine in particular was a good spoof for how much these women apply and talk about cosmetics. I work with lots of models, makeup artists, and other professionals in the field and staying young and energized creates a lot of pressure in our society. Also I think that typical makeup ads usually don’t seem to be about makeup. The size of the beauty industry seems to continually grow as well, “The Professional Beauty Association says the beauty retail industry is on schedule to reach $59 billion in 2012. That’s up from $43 billion in 2006, the last full year before the recession hit. Economists call it “the lipstick effect”: Financially hobbled shoppers may not buy cars or diamonds, but they still indulge in small guilty pleasures — lotions, makeup, hair dyes, gels and cuts, colognes and manicures.” (Chicago Sun Times). They sell the visual appeal using color and great compositions. I messed this composition up a bit to kind of break that mold. Even when the makeup is being used and presented in the ads, a lot of times it is not even the makeup advertised or there are so many other products being used on the model, that it barely even counts. And even further, they produce high fashion and beauty images that are designed to entice the consumer, not show the versatility of the product.
I think the final product was pretty successful especially with the tote bags. It would have been fun to photograph some people wearing the tote bags or even have some people doing a line of Chanel. But I think the message came across, and the more an individual thinks about this and in relation to the size of the beauty industry, a lot more starts to sink in.
Jack Daly - DRINKmessorize Spoof Ad Series
Company: McDonald's
Original Ad: DRINKCESSORIZE
ORIGINAL McDONALD'S CAMPAIGN:
"DRINKCESSORIZE"
Leo Burnett (CHICAGO)
'REAL' BILLBOARD AD
"A series of billboards recently went up in Chicago (and elsewhere?) with the latest grating made-up ad word. Yes, a Mickey D's smoothie is now a fashion choice. The fast fooder is praying that this bullshit approach will fool fashionably young urban fauxhemians watching their weight—who should note: McDonald's fruit smoothies have more calories than their cheeseburgers." [SOURCE: Posted by Copyranter: http://copyranter.blogspot.com/2011/09/mcdonalds-wants-you-to-drinkcessorize.html]
SPOOF AD CAMPAIGN:
"DRINKMESSORIZE"
CAMPAIGN SERIES
TITLE: "Wet is the new dry" [January 30, 2012]
PHOTOGRAPHY, DESIGN & PRODUCTION: Jack Daly
TITLE: "The smoothie operator" [January 30, 2012]
PHOTOGRAPHY, DESIGN & PRODUCTION: Jack Daly
TITLE: "Feel the burn" [January 30, 2012]
PHOTOGRAPHY, DESIGN & PRODUCTION: Jack Daly
SPOOF BILLBOARD AD
for: "Feel the burn"
ESQUIRE MAGAZINE: COMBO PRINT AD
for: "Wet is the new dry" & "Feel the burn"
PHOTOGRAPHY, DESIGN & PRODUCTION: Jack Daly [January 30, 2012]
"Drinkmessorize is my ad series that spoofs the McDonald's "Drinkcessorize" campaign. The method/medium used in the production of "Drinkmessorize" is a digital series with the intent to transfer to billboards & print. The subject is a series of strong, centered action photographs taken of myself. I used digital photography on a timer for all photographs. I strategically placed the subject in the center of the ad. They are thought provoking shots and are the focus of the ad and will move the eye directly to itself first. The subject in the original ads we're also centered but were not strong, thought provoking images. Visually secondary, the headlines suggest a play on popular culture and the ridiculousness of considering a beverage to be an accessory -or- wearing a drink as an accessory. The original ads were forced, weak, and lacked creativity. My first reaction to the ads were that they bothered me. I see many on the Metra train line and billboards in the suburbs where I live. I thought it was a perfect ad to spoof and get some laughs. So, I played to the notion that "Drinkcessorize" actually means "wearing the drink" hence changing the tagline "i'm lovin' it" to "i'm wearin' it". Also, using strong relatable headlines as "Wet is the new dry" (eg. 35 is the new 25: age -or- Black is the new white: fashion), "The smoothie operator" (eg. "Smooth Operator" SADE song and refers to 'being cool, smooth') and "Feel the burn" a widely known and used term for active, fitness conscious people. "Drinkmessorize" intends to spoof the ridiculous nature of the original McDonald's ad "Drinkcessorize". I don't think people consider a drink to be an accessory and it's a stretch to think "Drinkcessorize" could be a successful ad campaign. I think what I've done has comedic value while speaking to the weak content of the originals. I think the images are the strength of the ad series along with the headline copy. I chose billboard placement because there is limited, easy and quick to ready copy. Also, because the images are ridiculous enough to command immediate attention.
In conclusion, I'm happy with my final product and think the ads can stand on their own and also work as a series. It's my creative way of telling McDonald's, "swing and a miss".
Spoof Ad-Jenn Nissen
Jennifer Nissen
Advertising Spoof Ad
January 30, 2012
For this project, I chose to spoof McDonalds. Everyone knows McDonalds to be one of the biggest fast food chains in America, if not the entire world. McDonalds advertisements are very simple, not complex, but very easily distinguished. They are everywhere and very recognizable.
I chose to spoof the McDonalds advertisement that shows a hand painted with the McDonalds logo in the rock on gesture. The text for the advertisement is very simple and says “Rock’n’fries.” Very simple, but very clever. I have seen the ad in both print ads and billboards.
For my spoof of this ad I wanted to do something just as clever yet along the same lines. It is well known that Americans in general are more obese than citizens of any other country or nation. So, I chose to use an obese man’s stomach to paint just like the hand. Ironically and easily, I was able to find an image of an obese man with no shirt on holding both a McDonalds French fry box and what looks to be a burger of some sort. I felt that this image was more suitable and allowed for options to play with having both the burger and the fries.
When I first found the picture of the obese man, it had lines and words all over it that I had to edit out. After I edited all of that out, I used a fry box with McDonalds logo and fit it to his stomach and lowered the opacity so that his features would show through the image to look like paint. After I fit it to his stomach I erased the parts that I did not need. For the logo in the top left of the image it says McFries, Grab Yours-so I changed it to say McFat, Show Yours. I also chose to add something to spoof the sandwich. I added the 100% Real Angus Beef Logo but changed it to say 100% Real Anus Beef.
For my social media piece I chose to do something that is familiar to most of us here in Chicago. I chose to use the underground train station advertisements that they place on the walls. I found an image that had many posters that hung throughout the station. I chose to place my piece in the first poster board and then I found another McDonalds spoof ad, so I placed that in the second poster space. I dirtied up the pieces a little bit and then thought it looked good.
I feel like my spoof of McDonalds is very obvious and makes sense. It isn’t hard to understand that fast food is not the healthiest choice out there. McDonalds is one of the worst choices when deciding on what kind of fast food to eat. Deep-fried foods, greasy pieces, and extremely high calorie counts. I wanted to portray the idea of how McDonalds is so greasy and unhealthy. I wanted to show the obese side of American society and the obsessive behavior that Americans have over fast food.
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