I was drawn to the Wolfschmidt ad. It was clean, simple, and funny. I thought this was actually a quality that most alcohol ads seem to have. It fits the content very well - you drink alcohol to have a good time or relax. I found a similarly funny one for Ronrico Rum. Although this ad is a bit older, it still maintains the same design format: clean, main focus is the liquor bottle itself, and has a personable and funny quality (wearing a mustache vs. ability to speak). The ads are both creative in their right choices to personify the inanimate alcohol bottles.
Ch 8.
The ad I found most interesting from chapter 8 were the series of print ads created for the ArtWalk by Robynne Raye. They're all very unique in each individual poster but regain a united technique. She played with using type as form and illustrating the cartoon human body in various ways. All resonate the feeling of friendliness and a good time. Likewise, I found this advertisement using type as the form of a volcano to get across its point.
Ch 9.
I really enjoyed the "Melted People" campaign for Graeter's. I think the composition is truly clever. The angle of the "melted people" creates depth to the entire page even though the ad is a 2D print. Likewise, I chose an ad that also has an effective composition. The angle of the porsche in its setting creates depth to the entire image. It seems as though the image, if revealed, would show a beautiful beach and all of its paradise-like glory. It's effective with the type that is also composed at the bottom. The type is placed to lead the eye to the car or vice versa.
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