EDIT: Here are my thumbnail and gridded out Pooh-spendables II poster layouts. Time to ink and color in Photoshop, possibly Illustrator. Let's hope I don't bastardize this concept.
Here are reference images and a creative brief for the idea that I think will work best for the new ad I will have to use in place of the old drug-related cereal ad.
Basically, it's taking Winnie the Pooh's G-friendly image and turning it a Stallone-like comeback vehicle. It would be inked and colored like the Pooh posters referenced, but maintain the edgy composition of the Expendables II poster that features the whole gang in KICK-ASS mode.
I will update this blog entry with a tightened sketch later this evening or tomorrow.
My project would feature:
- Movie poster of Pooh and the Gang, re-imagined as the Expendables crew.
- Print Ad "For Your Considerations" of a cigar-smoking, honey-guzzling Pooh Bear in military grab reminding the voters for the Oscars and Annie Awards not to forget the film that will save traditional animation. LOL.
The two posters I plan to use as my main reference.
Some other images I may use...
The proposed creative brief...
BRIEF:
Winnie the Pooh/Expendables II spoof - "For Your Considerations" Print Ad and printed Movie Poster.
WHO ARE WE TALKING TO:
Adults who have dismissed traditional animation as being for kids; people who have dismissed traditional hand-drawn animation in favor of Pixar/Dreamworks computerized works; any one who thinks Winnie the Pooh Bear is a relic.
WHAT IS THE MESSAGE:
Winnie the Pooh is an up-to-date bad ass that deserves not only animation fans' respect but film goers in general.
WHY SHOULD PEOPLE BELIEVE THIS:
Winnie the Pooh is a timeless icon who needs a re-branding in order to communicate to today's mindless sheep who like to watch things blow up and pay for shitty films like Underworld or Twilight or any "Leave-Your-Brain-At-the Door" popcorn movies (Michael Bay, I'm talking to you). Making him gritty in a tasteful but absurd manner would cement him in modern popular culture like it did Stallone with his numerous comeback films.
WHAT TONE OF VOICE SHOULD WE USE:
In your face. No nonsense, if a bit belligerent.
WHAT DO WE WANT PEOPLE TO THINK OR FEEL AFTER EXPERIENCING THE ADVERTISING:
Pooh Bear is a bad ass who demands your respect and dollars. Who wouldn't want ol' Winnie to grow a pair and go ape shit like most of cinema's tried and true action heroes. Pay the man - err, Bear!
WHAT ARE THE REQUIREMENTS:
Careful balancing between the distinctive Disney style but with enough modern day macho-ism film goers need to feel justified in paying the $15 ticket. Sooner or later, Disney films will run out of their old films to bring back in 3d. New twists into these worldwide identifiable intellectual properties are needed. Probably aim for a NC-17 rating that would be later "cut" into a hard "R" to further distinguish it's edge and fool the public into later double dipping for an "Unrated" cut once it hits Blu-Ray and DVD.
IS THERE A BEST MEDIA CHANNEL FOR THIS MESSAGE:
Print poster (hopefully an epic 24x36 or 27x40) with all of Winnie's iconic gang re-imagined as hellbent military grunts. A print ad asking Oscar and Annie Award voters to recognize its brilliance will be the start of brining respectability and intrigue into a dying brand.
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