Chick-fil-A - "Eat mor"
Humor and the ability to make people laugh is capable of speaking to individuals in any walk of life. Chick-fil-A certainly achieved this through their billboard campaign titled: "Eat Mor." These clever signs uses personification as a means of  communicating to consumers they should instead eat more "chikin" as opposed to beef. The simplicity of the sign is what pulls the consumer in as well as the classic contrast  of black type against a white background. The 3D effect given to the cows keeps the consumers attention and gives the overall billboard a realistic quality. The sloppy and misspelled manner in which the cow writes the statement "eat mor chikin," also ads a humorous and realistic quality to this work.

The second billboard to the left is very similar and also uses color and 3D qualities to draw in their
audience. The overall theme in this board is slightly different though. In attempt to advertise their spicy chicken product, they have cleverly dressed the cows as firefighters. The overall use of personification in these ads are what has made this campaign so successful.

The second billboard to the left is very similar and also uses color and 3D qualities to draw in their audience. The overall theme in this board is slightly different though. In attempt to advertise their spicy chicken product, they have cleverly dressed the cows as firefighters. The overall use of personification in these ads are what has made this campaign so successful.