Dre Sanchez - Poohspendables II

Print Ad for the new Winnie the Pooh NC-17 epic "PB2" (Poohspendables II). Spoofs 2011 Winnie the Pooh and 2012 Expendables II poster.

Social Media Campaign: Storyboards for movie trailer. Spoofs Expendables II trailer.

Please see previous blog entry for Creative Brief.

Essay Portion:

For this spoof advertisement project, I chose to focus on a faux movie campaign. My name is Andres "Dre" Victor Sanchez-Bustamante. My project, entitled The Poohspendables 2, mocks the 2011 animated film Winnie the Pooh and the upcoming 2012 action film The Expendables 2. The materials used included traditional paper and pencil for the initial design, as well as use of Photoshop for inks and colors. I briefly used Illustrator to vectorize the work, but was unsatisfied with the initial results. I printed the movie advertisement on glossy paper and scanned 4" x 6 " index cards for the storyboard treatment of the trailer. These items were handed in full on the last day of January in the year 2012.

The medium used could be defined as a digital illustration, as the work was spawned from my hands and blossomed through the digital application from Adobe known as Photoshop. As mentioned in the introductory paragraph, the first project was geared for print. The second part was storyboards that would be used for a 60 second trailer for use in a cinema. The specific subject was the family friendly Winnie the Pooh property. The secondary subject was Sylvester Stallone's The Expendables series. The posters referenced and the piece actually created by my hands utilized a geometric standard of design. There was no deconstructive or integrative elements, since the material was to the point. My piece utilized a pyramid structure in terms of organizing the characters.

The world of cinema has always been a strong fascination of mine. As a student in the Cinema Production graduate program, it is not hard to understand why I would juxtapose the innocence of Winnie the Pooh with the machoism of Stallone's violent action film. Along with a deep admiration for both film and graphic design, I grew up as a child loving the adventures of the Pooh Bear and, as a young adult, embraced legal firearms during my early college years in South Florida. In other words, I had much familiarity in all things being utilized for this project from personal experience. My work differs from the other students in that I incorporated my illustration talents to work the poster from the ground up. There was no digital trickery or photography utilized, only blood, sweat and tears. Oh, and a lot of graphite as well. I researched Commando and John Rambo, as well as Disney animation, to get a feel for the creation I was about to design at the time.

The purpose of this project was to mock the family friendly appeal of Disney films with the testosterone-drenched shoot-em-ups. In today's world, children play video games with realistic weaponry at an early age and watch gleeful animation. Many parents are also ignorant to the world their children are exposed to. It is my belief, that a parent would bring their child to an R-rated killfest under the false pretense being generated by the timeless cuteness of these Disney characters. I feel in the end, I succeeded in generating an appealing poster that drives the absurdness of such opposites. My only regret was the ordering of the names (Kanga before Roo) at the top of the poster - which may confuse viewers. All in all, I had a lot of fun - despite going sleepless for 72 hours prior to my presentation. My apologies in advance for my drained performance. Nothing comes easy, but I enjoyed every last second of the laborious work I endured. I am just glad that the talented students in my class thought my work was adequate.