My idea was to create an app that will provide information of free events, free give aways, deals in the Chicago area for the Latino Community. There is a website already similar to this known as Free things to do in Chicago. This is a great site, but the problem is that a lot of Spanish speakers don’t know about this site so they don’t have the opportunity to enjoy these great offers. The name that I ended up choosing was “Gratis en Chicago” because it’s short and simple and it makes perfect sense.

With this app they will be able to create their own profile. Once they have logged in they can browse throughout the app. They can browse by category or they can click on “ nearby “ to look for nearby places who are giving out free stuff. Once they have chosen their option, they will be able to see all the information they will need to go to the event. The event can be shared on Facebook or Twitter for others to know. The event can also be saved as a reminder as well.

Flyers or ads with scan icons will be posted in participating businesses so that clients can collect points. Collecting points increases the chance to receive a coupon that offers a free deal or a gift card. The purpose of the scanning for points is to encourage people to come to the event. They can see how many points they have by going to the "Rewards" section. People even can share their experience by capturing a picture and share it on Facebook or Twitter.

By listing free events of these businesses, people will be able to enjoy free stuff and it will bring more traffic to the businesses which it will increase more sales. To make people use my app, the best media that will facilitate my goal will be Facebook, Twitter, Univision or Telemundo. I will also have posters or flyer around communities.

SAlberini Stat Fiend Final

Stat Fiend Layout by Sebastian Alberini, made in photoshop.

This social media campaign is focused on stat-tracking across multiplayer video games. In the modern age, all game developers employ extensive stat-tracking, both for analytical purposes and to please consumers. For example, a Halo Reach player can view a detailed summation of his or her experience with the game, ranging back to the very first time they played the game. The layout is intended to appeal to gamers, which is way I chose a gritty, textured feel. Also, the clean-cut lines are intended to make the app suitable as a Facebook add-on. This layout is intended to exist on someone's Facebook page for others to view, and if actually implemented, all facets of the design would be customizable to the user's liking.

The app would appear to the user as the image with the "ADD A GAME" option. Here, the user can choose which games to display, and 4 stats to display per game. The images and logos will be pre-loaded into the software, and an array of stats will be available for each game. Also, if a viewer cannot decipher the acronyms which reference each stat, they can hover the mouse over the acronym for the full lettering. Ex. KDR = Kill-Death Ratio

I myself am a hyper-consumer when it comes to online videogames; my obsession with perfecting my stats is something I get made fun of a lot for with my friends, but it's something I am very passionate about. I feel like it'd be great to compile all of these stats into one central place, and moreover be able to show off the seemingly arbitrary numbers which I've spent months collecting. With this app, the countless hours gamers spend can have at least some meaning. Additionally, in the same way that sports teams scout other teams by analyzing statistics to better their own game, gamers can analyze these stats to possibly help their gameplay.

The purpose here is to supply the vast amount of online gamers with a means to conveniently view and share their statistics. This would require that high-end developers subscribe to the service, and allow these statistics to be made available. If the major developers were willing to subscribe, gamers could not only showcase their accomplishments on the online battlefield, but also build interest in the games that exist on their list, as others can view. Still, there needs to be profit. So I came up with a supplemental campaign, "Stat Fiend: Go Pro". This service would require that gamers subscribe and pay a small fee, but they'd be passively competing in contests every time they play. That is, the service will track the statistics on a weekly basis, and if a player is playing well in comparison to most, he can win cash. This would be intended for hardcore gamers: Those who already consider their stats important.

I feel like this could be really convenient for gamers, and fuel a sort of addictive competition amongst groups of Facebook users. It could potentially push gamers to "up their game," knowing that their stats (by choice) are publicly viewable on their Facebook page. I think the project is kind of successful... I'd definitely get one if I had a Facebook page, but I think the logo could be stronger and there could more exposition in regards to how the app would function.

Social Media Final: LMB

 

 

My social media campaign project was to create a fun and interactive website for the dog rescue New Leash on Life Chicago. The website is designed with a specific target audience in mind, that audience being children ranging in age from 10 to 16.  The point of the site is to take the user on a virtual journey through the process of dog ownership. The main features of the website is the ‘Adopt a Virtual Pet’ features, which allows users be educated on dog care by caring for a virtual New Leash on Life adoptable dog itself.  This part features daily dog care tasks such as walking, feeding, and taking your animal to the vet. Users complete tasks while earning points and learning facts and techniques to the great dog care. Throughout the experience, users have the option to share their accomplishments via social media outlets such as Facebook and Twitter. The NLOL Kids site is also promoted by the NLOL organization itself. There are links to move back and forth between the NLOL website and the NLOL Kids website, as well as promotional information on the organization’s Facebook page and more. Ads for the campaign would also be featured on websites relevant to dog rescue, such s Petfinder.com. The goal of the campaign is to educate people, more specifically children on the proper dog ownership and care, and therefore increase animal adoptions for the NLOL organization and decrease the number of animals left abandoned or mistreated.

 

What is frienderwhere?

frienderwhere? Social Media Campaign

iPhone application and Facebook companion.

Development: Photoshop, Illustrator & Dreamweaver App Developer

What is frienderwhere? It is an iPhone application that runs as a compliment, but not exclusively to Facebook. Designed to make social media event sharing easier and more exclusive between you and your friends. The problem is people get so many event invites through Facebook (from having so many friends), the important ones sometimes slip through the cracks. Frienderwhere? is an easy and concise way to immediately let your friends know what events your are interested in.

By combining your frienderwhere? and Facebook phone applications you can personally or publicly organize your nightlife, social events, and any other dates you deem important. The people that you choose to see your info can access it at any time. You get instant notifications when one of your frienderwhere? companions adds or suggests you to an event. You can search events directly from Facebook on frienderwhere? or anywhere else with our QR code scanning feature. See a poster of a show you want to see? Scan the frienderwhere? QR code and add to your calendar immediately. Also, receive special discounts and contest entries for using the frienderwhere? app.

RSP Social Media - Give a Knife, Save a Life

constantine social media

Becca Kang - SMC "Step Forward"

My social media campaign is for TOMS shoes and it is entitled Step Forward. This is created by Becca Kang and involve videos and channels such as blogs, Twitter, Facebook, and YouTube. I wanted to create a campaign that took a look at TOMS next steps. TOMS is a successful brand that continually keeps growing as a fashionable brand. Their newest item is TOMS eyewear, in which they provide eye care for people in need with every purchase. However, I wanted to focus on how TOMS shoes can take children in need to better places. Therefore, I created the Step Forward campaign which involves creating a video community of "dreamers". Everyone has a dream of some sort, an achievement they want to reach. By creating and uploading a video about your own dream and how you got there, you can join this community. In order to create an incentive to join, the most "liked" video on YouTube/Facebook will win a chance to join the TOMS giving team on their next trip. On this trip, TOMS will launch the official establishment of Step Forward, which is providing a secondary level education system so that these kids can also follow their own dreams. 

The video competition will be announced in the spring 2012 and the winner will be announced in the summer 2012, in which the giving trip will take place.

Instagram Your Look Final-Leo S

I titled this project Instagram Your Look created by myself Leo Saraniecki. There are two sections in this project. One is the online advertisements that will be placed on the Lookbook, Instagram, and ASOS websites. The second medium are print ads that will be placed in the ASOS magazine, and possibly other publications, but I think that the ASOS magazine is the most applicable.

My strategy is to combine Lookbook, ASOS, and Instagram into a fusion of photography and fashion. Obviously you already need photographs to be an online fashion blogger, however I introduce Instagram as the new way to take these photographs to give them a certain feel without having to purchase Photoshop or any other editing programs. The great thing about online blogging and instagram is that both are free. It’s an entirely democratic system with a basic voting layout. The only exception is that a person must purchase an iphone to have the instagram app or already have one. My idea for after the looks are posted to Lookbook is that once the person uploads their instagramed photo to lookbook, Asos issues a discount. Asos will gain this money back by having returning and loyal customers. It will bring about more brand awareness, trust (if they like the product), comfort, and excitement. If a person posts enough looks and receives enough hypes on Lookbook, ASOS issues a discount for the next purchase. If that blogger begins to have a following, ASOS will feature that individual as a brand ambassador in their ASOS magazine and in their online advertisements that will also appear on Lookbook, ASOS, and Instagram.

These three forums are directly applicable to my life because I use all three as do most of my friends. By combining these three, it creates a unique product that is new in the market while using existing programs and companies that have a high approval and a high population of users. The existing demographic and style of these three companies are similar which also makes the fusion an easy transition. You would undoubtedly see an iphone user with the instagram app, also be an online blogger on Lookbook, and shop online at ASOS.

My intent for this project was to make online blogging more fun and accessible. I think more people should be on Lookbook posting what they wear simply because it puts your individuality out there for people to see. It is inspiring to see all of the interesting styles people have all over the world, and to be a part of that community I find to be really exciting. Some people have started their careers on Lookbook, and I think it is another direction for individual expression and I think it would really speak to my chosen audience.