Creative Brief-Jenn

For this project I would like to take on a favored clothing store-Akira Chicago-and make a way when shopping online, to see the way the outfit will look on your body type before you make a purchase. You will be able to add your sizes, a photo of yourself, and your body type. By doing so you can then pick different items from the website and create styles that you would like to see before actually making a purchase. After creating a purchase of your styling items you will be able to share what you have put together on your social media page-facebook twitter etc. If Akira likes your style and your combination of pieces, you could be showcased on their site along with other websites associated with Akira Chicago.

Creative Brief

1) What is our challenge?

My goal is to obviously increase online sales by allowing the consumer to view his/her purchases on themselves before creating a purchase.

2) Who is the target audience?

Anyone interested in shopping, fashion, accessories. Akira clients in general, young women/men, fashionistas, online shoppers, college students, etc.

3) What does the audience currently think about the brand or group?

Akira Chicago is a huge brand that is inexpensive. An outfit can range from 50-300$ depending on how much is put into it. It has many locations and is very popular.

4) What would we like the target to think and feel?

We want Akira's shoppers to feel as an individual. They want to see what they are purchasing on themselves without every having to step foot in the store. We know how frustrating it is to purchase online clothes that look great on the model but not so great on us when we receive them. I want this to never happen again. I want the purchaser to feel great about the purchase they are making.

5) Which facts, evidence, or thoughts will assist in this change of thinking? How can we support our proposition?

I think most people will agree that this idea is great. Being able to see a color scheme on yourself or what an outfit actually looks like styled before buying is the next revolution to shopping.

6) What is the brand essence?

I have never seen any other brand with a website that allows this. I have seen in hair salons that capabilities of viewing different styles, colors, and cuts on your picture, but never with clothing and accessories.

7) What is the key emotion that will build a relationship with the core audience?

Trust, Confidence, Price, Satisfaction, Loyalty. We want out customers to enjoy styling themselves and creating their own sense of style while still making purchases and allowing themselves to possibly get a chance at being put on other websites.

8) What media will best facilitate our goal?

Facebook, Twitter, Obviously the Akira website, Woman's bathrooms, The L, Bus Signs, Billboards, etc.

9) What are the most critical elements? What is the budget?

I want to incorporate women's sizes. Allow the purchaser to upload an image of their body with their sizes to allow for accurate fittings. I cant determine a 100% way that to which the clothes will hang exactly the way they would in real life, but its a better option when determining how to style your recent purchases.

10) What is the single most important takeaway?

I want the client to be satisfied. We want to client to come back and use the online shopping tool again when determining their next outfit of choice. Having a trustworthy relationship and brand loyalty to Akira will be promising and create an everlasting relationship.

11) What do we want the audience to do?

We want the online shopper to find styles they are comfortable with and then make a purchase. We want the online shopper to feel confident in their purchase reducing the chance of online order returns. Buying something online that looks great on the model is really upsetting when it doesn't fit that way in real life.

http://www.shopakira.com/

http://www.polyvore.com/