Instagram Your Look Final-Leo S

I titled this project Instagram Your Look created by myself Leo Saraniecki. There are two sections in this project. One is the online advertisements that will be placed on the Lookbook, Instagram, and ASOS websites. The second medium are print ads that will be placed in the ASOS magazine, and possibly other publications, but I think that the ASOS magazine is the most applicable.

My strategy is to combine Lookbook, ASOS, and Instagram into a fusion of photography and fashion. Obviously you already need photographs to be an online fashion blogger, however I introduce Instagram as the new way to take these photographs to give them a certain feel without having to purchase Photoshop or any other editing programs. The great thing about online blogging and instagram is that both are free. It’s an entirely democratic system with a basic voting layout. The only exception is that a person must purchase an iphone to have the instagram app or already have one. My idea for after the looks are posted to Lookbook is that once the person uploads their instagramed photo to lookbook, Asos issues a discount. Asos will gain this money back by having returning and loyal customers. It will bring about more brand awareness, trust (if they like the product), comfort, and excitement. If a person posts enough looks and receives enough hypes on Lookbook, ASOS issues a discount for the next purchase. If that blogger begins to have a following, ASOS will feature that individual as a brand ambassador in their ASOS magazine and in their online advertisements that will also appear on Lookbook, ASOS, and Instagram.

These three forums are directly applicable to my life because I use all three as do most of my friends. By combining these three, it creates a unique product that is new in the market while using existing programs and companies that have a high approval and a high population of users. The existing demographic and style of these three companies are similar which also makes the fusion an easy transition. You would undoubtedly see an iphone user with the instagram app, also be an online blogger on Lookbook, and shop online at ASOS.

My intent for this project was to make online blogging more fun and accessible. I think more people should be on Lookbook posting what they wear simply because it puts your individuality out there for people to see. It is inspiring to see all of the interesting styles people have all over the world, and to be a part of that community I find to be really exciting. Some people have started their careers on Lookbook, and I think it is another direction for individual expression and I think it would really speak to my chosen audience.