1) What's the challenge?
Creating an iphone/mobile application that teams up with independent record stores where the record stores archive their entire inventory which will be published in the app. The inventory list will help buyers see what's new, available, used in the shop. The app will give information about each record, reviews, a band history, and related and recommended bands to the selected records.
2) What is the target audience?
People who have bought records in the past, music enthusiasts, etc
3) What does that audience currently think?
Shopping for records can be very time consuming, digging through boxes for hours. It might be nice for people to see what the store carries without asking pretentious employees or spending half your day at the story.
4) What would we like the audience to feel or think?
The audience should think about buying more than one record, and stay in the store longer, researching different bands and releases.
5) What facts or evidence will assist this change in thinking?
The information that is given about each record, related artists, recommended, samples, etc.
6) Brand essence?
Simple, fast, easy.
7) Key emotion?
To have record shoppers excited to go shopping and consistently check to see what local stores have in stock.
8) Best media to facilitate this goal?
The mobile app. Shoppers can bring their phones into the store, use the photo recognition utility or surf while coming across anything they find interesting.
9) Key elements and budget?
The archival element would take time and money.
10) single most important takeaway?
That users will find what they want, perhaps learn something new, and keep returning to the business.
11) what do we want the audience to do?
We want the audience to use the application and feel a new kind of personal record shopping experience.
No comments:
Post a Comment