Norma Macias
ShopVintage.com Social Media Campaign
Materials: Photoshop, Indesign, Illustrator, digital camera, props
For this project I chose to create a completely new site that sells thrift clothing and housing accessories. The site would have three markets: the site owner sells used items that are in good condition, customers can sell their own items on the page through ebay and they can also swap items through the site. In order to create traffic and sales I have decided to provide promotions through facebook. Customers can like the Shop Vintage page and receive a code for a discount on their next purchase. By having customers like the page it is possible for them to see updates and items that are sold that could peak their interest and produce a sale.
In order to connect ebay buyers to our site and vice versa. Ebay sellers who want to promote their items through our site must have a banner displaying the ShopVintage name and direct link. That way if ebay customers are browsing and happen to come across an item that can be found in our page they can simply click on the link and look at other items that are provided in our main page.
Finally, I have created a Shop Vintage app that customers can use when they are on the go or in a rush. It is simple to use and has all the items available at hand.
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