emily w final

RSP Life in Ads

iResolut: My Life In Ad (Final)

I try to write down my New Year's resolutions every December. So I can see them everyday, and they can see me. As a constant reminder of what I need to improve on in my life. I thought this My Life In Advertising project was a perfect way to display these resolutions in an inspirational manner. I recently started reading Steve Job's book and one of his quotes inspired me to use the Apple logo. I know it's one of the most recognizable icons in the world but I still went with it because I really liked the iResolut idea. I took my 2012 resolutions and used text to create a montage inside the icon. It lists the most important resolutions I had for this year and includes the quote that inspired me to do this project, followed by Steve Jobs signature.

I originally started to film and edit a video that was centrally focused on the everyday advertising I encounter. Nothing popped off the screen to me. I needed a new direction so I started searching out logos to trace on AI. While I was searching around for ideas I looked at the resolutions I had written down a few months ago. I ended up writing them into Illustrator and started manipulating fonts. The Myriad Pro font led me to the Apple logo and I started in that general direction. I felt that this was a more creative step towards something I could use in my everyday life. I wanted to put "My Life" into an advertisement. So it would change an ad you'd be looking at. That is why I chose to put my resolutions into the Apple icon and use the term iResolut. As "resolute" means 'to be firm in purpose-or belief.'

My Life in Advertising Alexandra Vitas

For my final project, I titled it "Create". It is a 11" x 17" poster. I wanted to do something different from what I would normally create. I decided to go at it from this angle because I love creating designs and art, if only for myself. I used a quote from Saul Bass, a designer I admire, because he did what he loved, regardless of what people said.

The medium for this design is digital and print. Ideally it would act as an inspirational poster for myself when I design work, whether it is for myself, for a class, or for a client. The specific subject is myself with a flower.

This assignment threw me for a loop, I wasn't sure what angle i wanted to go in--my life in advertising as a creative going into it or my life as shown through advertising. I decided to look at my life as a creative going into advertising. The next part was also difficult for me because I was uncertain about how i wanted it to look. I ended up creating 6 different posters for this assignment. My first one was more like inspirational quotes that guide me, this wasn't exactly what I was looking for however, so i scrapped it. That's when i began doing research about ads that inspired my design. I tried recreating a Nike's Ad from the 1980s because I love the bright colors and bold design. I ended creating it but i was still unsatisfied. Then I looked towards retro ads because I've loved them since I was young. Eric Tan is a designer I have a lot of respect for so I tried to create an ad for myself using that method. When i was still unhappy with those, i changed to look at simpler ads from the 1960s. I ended up creating an ad featuring a Piet Mondrian dress. I love bold colors, geometric shapes, and statement typography which is why I liked this ad, however something still wasn't there for me. I loved that it was clean, simple, and used minimal color. I still had more time on my hands so i wanted to keep exploring different times of posters. I ended recreating the geometric Ray Ban ad, but looking at it just gave me a headache so I scrapped that one too. Once i had decided to just go with the Piet Mondrian ad, I stumbled upon to different posters when I was on Pinterest; one poster was for the Melbourne Dance Company, the other for a band. Thats when i decided to completely change my idea. I ended up taking several different pictures of myself and flowers i had recently purchased. For whatever reason, I ended up going with a more avant grade positioning of the images. I played with different typefaces but decided that a simple Helvetica worked well for emphasis, I also took pictures of different textures around the city and ended up using one from a rusty piece of metal.



Other tests:

Found in Transition - Final

My goal with this final piece was to replicate a gig poster. I
wanted to combine elements found in posters from the 70's and 1360's.  I used a similar color palette of the 1367 poster of Puccini's most popular opera La Boheme. The quote I used was one found in a fortune cookie which reads "You create your own stage, the audience is waiting." I also further illustrated this by framing the quote in stage curtains. But the main focal point of this piece is the phrase I coined: "Found in Transition." I wanted this to be the central theme which mirrors my life because as i have transitioned to different stages throughout my journey, I have found myself.

My Live in Advertising FINAL - Kevin McCaughey

The poster describes my previous and current attitudes towards advertising design as a whole. Before taking this course I'd always thought of advertising as a bleak, washed-up convention for corporate philistines, but now through research and studies I've learned to appreciate advertising design and it's impressive creative processes. The 14x22 poster represents everything I hated about advertising, the bland slogans, the repetitive logos and bold obese typography that's so contrived. The mangled logos and slogans represent the negative aspects, but at the same the form of the poster represents a fine-art, respectable styles of Dada/collage related design which I'm most interested in, showing that though, ads may seem diluted and dull, they have effective uses and ploys, which in the end are quite successful.

SAlberini final

Project Title: "Stay Vital"

This illustration was created entirely in photoshop, with some preliminary sketches done in sketchbook pro. The images that are used to construct the 3d orb were taken from the internet and are real advertisements.

The subject of the piece is how my life relates to advertising; I've always felt very critical and paranoid about overwhelming influence of ads and their power to sway my feelings. This piece is aimed at materializing this idea, whilst stressing the value is see in remaining critical in order to atleast stall the omnipotence of advertising in our culture... I don't hate advertising by any means, but I feel like we should all keep a watchful eye.

I worked to create an abstract, cyber-punk illustration, but also used a 3d photoshop object mapped with ads to maintain some photo-realism in the piece. I tried to lead the viewer's eye into the orb with most of the angles that take place around the edges of the piece.

This work is particularly influenced by Johnen Vasquez, the artist behind Invader Zim. He has alot of cyber-punk type of artwork, and his use of strange and engaging perspectives, mixed with a soft, pastel color palette have always caught my attention. I tried to drape the entire scene in the ambient blue light emitting from the orb, and moreover tried to use this light to create believable spacial relationships.

A large contributor to my feelings prior to this piece came from a philosophy class on Marx. We talked alot about how our fetichisms toward products have no real connection to the material at hand, and I came out with the realization that I am very much a participator in this phenomenon - so I became much more critical of the things I like; I tried to figure out if there was any real reason why I love Audis so much, or why I insist on buying Nikes.

I think the tagline I chose is the weakest part of the piece. It feels forced, and in truth it was forced, because I didn't have enough room to write something more clever. So I went with "Stay Vital"... I guess you could morph it to fit my intent by saying that staying "vital" implies that you keep a conscience and are not led around like a drone.... Still, I don't like the tag line at all.

Otherwise, I feel like the image is trippy and successful in terms of creating a compelling image that would catch the attention of people walking by, simply because of its ridiculous nature.