Tuesday, March 13, 2012

My Live in Advertising FINAL - Kevin McCaughey

The poster describes my previous and current attitudes towards advertising design as a whole. Before taking this course I'd always thought of advertising as a bleak, washed-up convention for corporate philistines, but now through research and studies I've learned to appreciate advertising design and it's impressive creative processes. The 14x22 poster represents everything I hated about advertising, the bland slogans, the repetitive logos and bold obese typography that's so contrived. The mangled logos and slogans represent the negative aspects, but at the same the form of the poster represents a fine-art, respectable styles of Dada/collage related design which I'm most interested in, showing that though, ads may seem diluted and dull, they have effective uses and ploys, which in the end are quite successful.

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