I try to write down my New Year's resolutions every December. So I can see them everyday, and they can see me. As a constant reminder of what I need to improve on in my life. I thought this My Life In Advertising project was a perfect way to display these resolutions in an inspirational manner. I recently started reading Steve Job's book and one of his quotes inspired me to use the Apple logo. I know it's one of the most recognizable icons in the world but I still went with it because I really liked the iResolut idea. I took my 2012 resolutions and used text to create a montage inside the icon. It lists the most important resolutions I had for this year and includes the quote that inspired me to do this project, followed by Steve Jobs signature.
I originally started to film and edit a video that was centrally focused on the everyday advertising I encounter. Nothing popped off the screen to me. I needed a new direction so I started searching out logos to trace on AI. While I was searching around for ideas I looked at the resolutions I had written down a few months ago. I ended up writing them into Illustrator and started manipulating fonts. The Myriad Pro font led me to the Apple logo and I started in that general direction. I felt that this was a more creative step towards something I could use in my everyday life. I wanted to put "My Life" into an advertisement. So it would change an ad you'd be looking at. That is why I chose to put my resolutions into the Apple icon and use the term iResolut. As "resolute" means 'to be firm in purpose-or belief.'
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