For my final project, I titled it "Create". It is a 11" x 17" poster. I wanted to do something different from what I would normally create. I decided to go at it from this angle because I love creating designs and art, if only for myself. I used a quote from Saul Bass, a designer I admire, because he did what he loved, regardless of what people said.
The medium for this design is digital and print. Ideally it would act as an inspirational poster for myself when I design work, whether it is for myself, for a class, or for a client. The specific subject is myself with a flower.
This assignment threw me for a loop, I wasn't sure what angle i wanted to go in--my life in advertising as a creative going into it or my life as shown through advertising. I decided to look at my life as a creative going into advertising. The next part was also difficult for me because I was uncertain about how i wanted it to look. I ended up creating 6 different posters for this assignment. My first one was more like inspirational quotes that guide me, this wasn't exactly what I was looking for however, so i scrapped it. That's when i began doing research about ads that inspired my design. I tried recreating a Nike's Ad from the 1980s because I love the bright colors and bold design. I ended creating it but i was still unsatisfied. Then I looked towards retro ads because I've loved them since I was young. Eric Tan is a designer I have a lot of respect for so I tried to create an ad for myself using that method. When i was still unhappy with those, i changed to look at simpler ads from the 1960s. I ended up creating an ad featuring a Piet Mondrian dress. I love bold colors, geometric shapes, and statement typography which is why I liked this ad, however something still wasn't there for me. I loved that it was clean, simple, and used minimal color. I still had more time on my hands so i wanted to keep exploring different times of posters. I ended recreating the geometric Ray Ban ad, but looking at it just gave me a headache so I scrapped that one too. Once i had decided to just go with the Piet Mondrian ad, I stumbled upon to different posters when I was on Pinterest; one poster was for the Melbourne Dance Company, the other for a band. Thats when i decided to completely change my idea. I ended up taking several different pictures of myself and flowers i had recently purchased. For whatever reason, I ended up going with a more avant grade positioning of the images. I played with different typefaces but decided that a simple Helvetica worked well for emphasis, I also took pictures of different textures around the city and ended up using one from a rusty piece of metal.
Other tests:
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