SAlberini Stat Fiend Final

Stat Fiend Layout by Sebastian Alberini, made in photoshop.

This social media campaign is focused on stat-tracking across multiplayer video games. In the modern age, all game developers employ extensive stat-tracking, both for analytical purposes and to please consumers. For example, a Halo Reach player can view a detailed summation of his or her experience with the game, ranging back to the very first time they played the game. The layout is intended to appeal to gamers, which is way I chose a gritty, textured feel. Also, the clean-cut lines are intended to make the app suitable as a Facebook add-on. This layout is intended to exist on someone's Facebook page for others to view, and if actually implemented, all facets of the design would be customizable to the user's liking.

The app would appear to the user as the image with the "ADD A GAME" option. Here, the user can choose which games to display, and 4 stats to display per game. The images and logos will be pre-loaded into the software, and an array of stats will be available for each game. Also, if a viewer cannot decipher the acronyms which reference each stat, they can hover the mouse over the acronym for the full lettering. Ex. KDR = Kill-Death Ratio

I myself am a hyper-consumer when it comes to online videogames; my obsession with perfecting my stats is something I get made fun of a lot for with my friends, but it's something I am very passionate about. I feel like it'd be great to compile all of these stats into one central place, and moreover be able to show off the seemingly arbitrary numbers which I've spent months collecting. With this app, the countless hours gamers spend can have at least some meaning. Additionally, in the same way that sports teams scout other teams by analyzing statistics to better their own game, gamers can analyze these stats to possibly help their gameplay.

The purpose here is to supply the vast amount of online gamers with a means to conveniently view and share their statistics. This would require that high-end developers subscribe to the service, and allow these statistics to be made available. If the major developers were willing to subscribe, gamers could not only showcase their accomplishments on the online battlefield, but also build interest in the games that exist on their list, as others can view. Still, there needs to be profit. So I came up with a supplemental campaign, "Stat Fiend: Go Pro". This service would require that gamers subscribe and pay a small fee, but they'd be passively competing in contests every time they play. That is, the service will track the statistics on a weekly basis, and if a player is playing well in comparison to most, he can win cash. This would be intended for hardcore gamers: Those who already consider their stats important.

I feel like this could be really convenient for gamers, and fuel a sort of addictive competition amongst groups of Facebook users. It could potentially push gamers to "up their game," knowing that their stats (by choice) are publicly viewable on their Facebook page. I think the project is kind of successful... I'd definitely get one if I had a Facebook page, but I think the logo could be stronger and there could more exposition in regards to how the app would function.