emily w final

RSP Life in Ads

iResolut: My Life In Ad (Final)

I try to write down my New Year's resolutions every December. So I can see them everyday, and they can see me. As a constant reminder of what I need to improve on in my life. I thought this My Life In Advertising project was a perfect way to display these resolutions in an inspirational manner. I recently started reading Steve Job's book and one of his quotes inspired me to use the Apple logo. I know it's one of the most recognizable icons in the world but I still went with it because I really liked the iResolut idea. I took my 2012 resolutions and used text to create a montage inside the icon. It lists the most important resolutions I had for this year and includes the quote that inspired me to do this project, followed by Steve Jobs signature.

I originally started to film and edit a video that was centrally focused on the everyday advertising I encounter. Nothing popped off the screen to me. I needed a new direction so I started searching out logos to trace on AI. While I was searching around for ideas I looked at the resolutions I had written down a few months ago. I ended up writing them into Illustrator and started manipulating fonts. The Myriad Pro font led me to the Apple logo and I started in that general direction. I felt that this was a more creative step towards something I could use in my everyday life. I wanted to put "My Life" into an advertisement. So it would change an ad you'd be looking at. That is why I chose to put my resolutions into the Apple icon and use the term iResolut. As "resolute" means 'to be firm in purpose-or belief.'

My Life in Advertising Alexandra Vitas

For my final project, I titled it "Create". It is a 11" x 17" poster. I wanted to do something different from what I would normally create. I decided to go at it from this angle because I love creating designs and art, if only for myself. I used a quote from Saul Bass, a designer I admire, because he did what he loved, regardless of what people said.

The medium for this design is digital and print. Ideally it would act as an inspirational poster for myself when I design work, whether it is for myself, for a class, or for a client. The specific subject is myself with a flower.

This assignment threw me for a loop, I wasn't sure what angle i wanted to go in--my life in advertising as a creative going into it or my life as shown through advertising. I decided to look at my life as a creative going into advertising. The next part was also difficult for me because I was uncertain about how i wanted it to look. I ended up creating 6 different posters for this assignment. My first one was more like inspirational quotes that guide me, this wasn't exactly what I was looking for however, so i scrapped it. That's when i began doing research about ads that inspired my design. I tried recreating a Nike's Ad from the 1980s because I love the bright colors and bold design. I ended creating it but i was still unsatisfied. Then I looked towards retro ads because I've loved them since I was young. Eric Tan is a designer I have a lot of respect for so I tried to create an ad for myself using that method. When i was still unhappy with those, i changed to look at simpler ads from the 1960s. I ended up creating an ad featuring a Piet Mondrian dress. I love bold colors, geometric shapes, and statement typography which is why I liked this ad, however something still wasn't there for me. I loved that it was clean, simple, and used minimal color. I still had more time on my hands so i wanted to keep exploring different times of posters. I ended recreating the geometric Ray Ban ad, but looking at it just gave me a headache so I scrapped that one too. Once i had decided to just go with the Piet Mondrian ad, I stumbled upon to different posters when I was on Pinterest; one poster was for the Melbourne Dance Company, the other for a band. Thats when i decided to completely change my idea. I ended up taking several different pictures of myself and flowers i had recently purchased. For whatever reason, I ended up going with a more avant grade positioning of the images. I played with different typefaces but decided that a simple Helvetica worked well for emphasis, I also took pictures of different textures around the city and ended up using one from a rusty piece of metal.



Other tests:

Found in Transition - Final

My goal with this final piece was to replicate a gig poster. I
wanted to combine elements found in posters from the 70's and 1360's.  I used a similar color palette of the 1367 poster of Puccini's most popular opera La Boheme. The quote I used was one found in a fortune cookie which reads "You create your own stage, the audience is waiting." I also further illustrated this by framing the quote in stage curtains. But the main focal point of this piece is the phrase I coined: "Found in Transition." I wanted this to be the central theme which mirrors my life because as i have transitioned to different stages throughout my journey, I have found myself.

My Live in Advertising FINAL - Kevin McCaughey

The poster describes my previous and current attitudes towards advertising design as a whole. Before taking this course I'd always thought of advertising as a bleak, washed-up convention for corporate philistines, but now through research and studies I've learned to appreciate advertising design and it's impressive creative processes. The 14x22 poster represents everything I hated about advertising, the bland slogans, the repetitive logos and bold obese typography that's so contrived. The mangled logos and slogans represent the negative aspects, but at the same the form of the poster represents a fine-art, respectable styles of Dada/collage related design which I'm most interested in, showing that though, ads may seem diluted and dull, they have effective uses and ploys, which in the end are quite successful.

SAlberini final

Project Title: "Stay Vital"

This illustration was created entirely in photoshop, with some preliminary sketches done in sketchbook pro. The images that are used to construct the 3d orb were taken from the internet and are real advertisements.

The subject of the piece is how my life relates to advertising; I've always felt very critical and paranoid about overwhelming influence of ads and their power to sway my feelings. This piece is aimed at materializing this idea, whilst stressing the value is see in remaining critical in order to atleast stall the omnipotence of advertising in our culture... I don't hate advertising by any means, but I feel like we should all keep a watchful eye.

I worked to create an abstract, cyber-punk illustration, but also used a 3d photoshop object mapped with ads to maintain some photo-realism in the piece. I tried to lead the viewer's eye into the orb with most of the angles that take place around the edges of the piece.

This work is particularly influenced by Johnen Vasquez, the artist behind Invader Zim. He has alot of cyber-punk type of artwork, and his use of strange and engaging perspectives, mixed with a soft, pastel color palette have always caught my attention. I tried to drape the entire scene in the ambient blue light emitting from the orb, and moreover tried to use this light to create believable spacial relationships.

A large contributor to my feelings prior to this piece came from a philosophy class on Marx. We talked alot about how our fetichisms toward products have no real connection to the material at hand, and I came out with the realization that I am very much a participator in this phenomenon - so I became much more critical of the things I like; I tried to figure out if there was any real reason why I love Audis so much, or why I insist on buying Nikes.

I think the tagline I chose is the weakest part of the piece. It feels forced, and in truth it was forced, because I didn't have enough room to write something more clever. So I went with "Stay Vital"... I guess you could morph it to fit my intent by saying that staying "vital" implies that you keep a conscience and are not led around like a drone.... Still, I don't like the tag line at all.

Otherwise, I feel like the image is trippy and successful in terms of creating a compelling image that would catch the attention of people walking by, simply because of its ridiculous nature.

My Life in Advertising Final-LeoS

Inspiration:

My life in advertising usually consists of brands and designers that don’t really have that many print or web advertisements. I think that the coolest, most unique products are the ones that don’t need to advertise or don’t have the funds to advertise and produce what they love because they love it, and they want their customers to love it. Of course I use day to day products and they all have advertisements. I could list off a number of products I use throughout the week that I find instrumental and useful in my life, but really it all blurs together for me. At the end of the day what really sticks out? What will I remember and take away from my encounters with advertising? I have always had a respect for guerilla marketing, if done well. I think when you find advertising in unexpected places and times, that makes people think about it. It lingers in the memory more and it shows that the brand is going out of their way, thinking out of their box about where you as the consumer will be and how you will react to the placement. On the other end, I have a hatred for product placement in movies and television shows, and its been huge in music videos. So when I sat down to think about this project, I tried to recall the people I think do advertising right. The people who blur the lines of conception, reality, and what they sell. They make their advertising an art, it may not always contain beautiful people, or beautiful imagery, but contains the essence of their brand. I love brands that take a leap of faith. The ones to do it first. And of course the ones who do it best.

The images I created are in typical Leo form. Black and white, high contrast, and a twist of bizarre themes. I have had a fascination with all things Swedish and Scandinavian for a few years so I produced a fake ad if LeoMax were to ever have a fashion line in Stockholm. I did very limited editing on the shots, and some of them aren’t even touched at all, just text placed in. Of course I added the black eyes to one of them and I think it creates a kind of drama and tension. It makes you stare at it a bit longer, and the longer one stares, the more they’re thinking about your brand. Maybe they’re more likely to show someone else. Of course it’s not a market for everyone, but that’s not what I plan to do in my life. If I were a brand, this would be it. My images reflect the tone, idolization, and the way I see the world. I have branded myself, which in today’s economy and world has become extremely common, and many times vital to a successful career. These images embody my feelings on advertising; this is my life in advertising.

BK - Life in Advertising FINAL

This is my final project for the "Life is Advertising" project, entitled "Purpose" and is by Becca Kang. It is 22" x 17" (white space included) and consists of vector shapes created in Illustrator and text. As I struggled to complete this project, I wanted to create an ad that reflected my style and spoke about the deeper reasons behind me pursuing a design career in advertising. I pieced myself together using flat shapes and a bright color scheme, typical of what I usually use. My face and hair are abstract and cropped very closely. I want it to be somewhat obscure because at this point, I'm a graduating senior who is still unsure where life is going to take me. I also want to create this idea that I'm not clearly defined and it relates to the text: I just want to make an impact. No matter what I do end up doing, I want to make sure I'm doing something with my work that makes a positive impact on the world. I haven't defined exactly how, where, or when I want to do this. 

I did try to create a "superhero comic" like feel with the abstract shapes and the cartoony face. I wanted this effect because, as cheesy as this is, I wanted to present myself as a modern day superhero. In a way, I want to be an inspiration to people in some way. I want to have made an impact on people's lives in a positive way. I don't want it for the glory of myself, but to know that I am doing good for someone out there. I used Futura for the type. I wanted a simple sans-serif that would reflect a strong stroke. The statement is also meant to be very simple, yet a decisive phrase. I also wanted this to be like a slogan for me, as a brand. I don't have a logo for myself because I didn't feel like it was necessary. In my case, me as a person doesn't matter -- it's the impact that I will make that will be what is important.

NM My Life in Ad Final

School of Rocks
by Norma Macias
Materials: InDesign & Illustrator

As previously mentioned I work at as a tutor at San Miguel Back of the Yards. I have been working there since freshman year here at DePaul. I've made many connections with students at this school. Since it is a private catholic school they solely rely on donations; students don't pay tuition, instead they receive scholarships for their tuition since most if not all students come from households with low income. Due to this I have had to see certain changes occur at our school. This year our grad support coordinator was let go because they lacked the funds pay her. Our sister school San Miguel Gary Comer will be closing at the end of this school year due to low demand and lack of funds. Due to these hardships I wanted to create a poster for one of our best fundraising events, School of Rock. Last year I participated in this event which was quiet fun and we raised a lot of money. Therefore for this project I wanted to create a School of Rocks poster for this year (all information is completely made up). For this poster I wanted to demonstrate this rock aesthetic that still portrayed a student/kid vibe. For obvious reasons I chose to draw out a guitar with the paint tool so it looks doodled on the page. The header type is also similar to that of a doodle. I also chose U2 since they are a world renounced band and can obviously attract an audience. I chose to differentiate their name since most of their poster like to use bold sans serif type. Then of course at the bottom there is all the basic information for people who are interested in the event to read.

My life in Advertising Final-Jenn

For this project I wanted to do something with racing, and somehow relating to me. I race go-carts but my family and friends race as well. Sprint Car Racing, or racing in general that is, has been in family for years and years. I grew up at the racetrack, and was literally gone every weekend from march till october at the races. I would like to further my career when I graduate in the racing industry somehow. Like I said in class previously, Rockstar is probably one of my favorite and most respectful sponsors of racing. Not only would I kill for them to sponsor me, but they sponsor my favorite driver.

For these final pieces, I created a few different things. I was not sure what direction to take, and I am not completely satisfied with any of them-hence why I created so many variations. The poem on the racing pieces, is the poem that we hear every night before the races begin. Something that I have learned to hold dear to my heart and appreciate with every word.

constantine_max huber

Like all of us, I look to designers of the past for inspiration for my work. One designer that has influenced me since my first sight of his work is Max Huber. For my final, I wanted to pay homage to Huber. I used his Monza posters as inspiration. I've always loved the culture behind cafe racers and wanted to use my love of these motorcycles to make the poster my own. I added a favorite design themed quote of mine to keep the theme of paying homage to a designer. I wanted the text to have a similar movement of the Huber poster while still retaining the sentence clarity.

Changed Idea Alexandra Vitas

 Just some ideas i'm throwing around and considering

Final Idea:

Other Ideas:

Inspiration: