Chapter 7: The Sony “Hand” advertisement stood out because of its striking composition. The background is simple teal with the back of a hand in the center and a Sony camera strap on it. I think the composition is stunningly surprising; the simplicity, color contrast, and positioning emphasize the small size of the new camera and its functionality. I contrasted this advertisement to a Nikon advertisement that also illustrates a functional benefit of the product. The Nikon ad is very different from the Sony ad in both its attitude and appearance. Visibly different, the Nikon ad is darker, busier, and shows an up-close of the camera’s new face detection technology. The Nikon ad is also humorous; as one can see, it shows an explorer posing for a picture with his face detected, then surrounding him the face detection function depict natives ready to strike in the background. This campaign was widely accepted because of the humor. Personally, I like the Nikon ad more because you know it is for a camera and it takes a funny approach. The other ads from the campaign were also funny, some more sexual with the same sense of humor, and others were more playful.
Chapter 8: The Turn Around Inc. Domestic Abuse ads took a different approach to depicting domestic abuse. The ads are graphic, symbolic, and easily communicated for an audience of any age. The illustrations are beautiful and get the message across without being graphic or depicting violence. I contrasted this to a Juvenile Protective Association. This ad takes a completely different approach to abuse ads. One of the approaches that this ad takes is shock. Without a doubt, this ad is beautifully composed; the effect of the text on the “invisible” hand is incredible. The simple background with the young boy in the foreground creates a great contrast. I think the Turn Around Inc ads are fun to look at but less effective than the JPA ad.
Chapter 9: I chose the “More Turn. Less Burn” and “Drive like there is No Tomorrow” Mini Cooper advertisements. I immediately recognized these images, though I cannot recall where I saw them. The composition for both advertisements is stunning—the headline text is the right size and does not overwhelm the page, the font choice fits with the style of the ads and instantly demands the viewers attention. The use of color is also extremely well done in these ads. The bright white text against a black background works to create a clean, legible text and composition. The use of yellows throughout each ad functions to catch attention and hold it. I think the composition of the ad works great, it’s sharp and clean, an image that Mini is trying to make for themselves. I chose to compare this ad to a Honda Insight ad. This advertisement features a similar composition, however, I feel it is less successful—the color is not as striking and the overwhelming about of white on the page does not draw my eye to the page. Although I feel the Honda as is less attractive, I still find it more attractive than most car advertisements in the world of advertising. The composition in the Honda ad is interesting because it does not show the entire vehicle. Additionally, the type is clean and plays with color subtly, which I appreciate.
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