I liked the images in Chapter 7 for The Nature Conservancy. Depending on where they advertised, I think this would catch my eye. It is an image that would not look like any of the others in the magazine, unless it was displayed some sort of outdoors magazine. But even then, I think the image is strong enough that it would hold its own. The only problems I have with the images is that the type is a little too small. I seems that they were tying to make it small enough so that people would possibly squint and read the text and be interested. Or maybe they wanted to keep it small to highlight the beauty of the original image. I also am on the fence on whether or not I like the old images on the left side. I understand the concept but the images just look too fake for people to believe it. Also if they are fake, I think that the graphic designers should have done a better job matching up the landscapes on the images. They don’t quite fit and it bothers me when I scan the whole image.
The image I chose that related to The Nature Conservancy ads is the Montana ads that have been running in Chicago for a while. I think they have a beautiful website and their television and print ads are extremely well done. They are not extremely innovative, but they are clean and effective. They showcase what beautiful scenery Montana has to offer which could be extremely enticing to Chicagoans at a certain season.
Chapter 8
Chapter 8 had a series of four advertisements for the Theatre Project. The concept was to use a subtle contrast of type and image to create a balanced and proportional design. I think all of the designs are really interesting and they work well. I find that the contrast of a slightly more formal type is appropriate for the client because although the performances are whimsical, the theatre itself also is being advertised in the poster. So there is a balance between the innate creativity of what goes on stage at the theatre and the formalness of the building and company itself. If these ads were to have a bizarre, more abstract type I think the poster would lack a certain professionalism. The images are interesting enough to grab the viewer in, and the type is clean and clear to inform the individual exactly how the image correlates to what they are trying to say.
I chose an image of a movie poster to try and compare and contrast how movies advertise in comparison to this theatre. I chose a poster for the movie Ice Age because it has a distinct type to it that I feel works with the overall image. It has a funny character in the middle that seems to be in a conflict with his acorn. If an individual has seen the commercial, this poster would instantly remind them of this character and how he got in this situation. The type correlates well with the movie because it is a more playful font, it looks like it could have possibly been drawn by a child, and this movie is marketed towards children. But it is still very legible, and I think the color scheme works as well.
Chapter 9
The image I chose to comment on is the “couch” and “resume” print ads for Greyhound. The images first caught my eye because of their visually detailed designs. It seems like a very ambitious feat for a print ad and it is also risky putting so many details on one page. But overall, I think it is a very creative ad especially for Greyhound. It surprised me when I found out that was the company being advertised but I appreciated the message, it struck a chord with me. I love to travel so this ad especially spoke to me. And even though simple, beautiful ads seem to be more popular, I am also always pulled in by ads that simply look difficult to create. It looks very professional and the use of space within the ad is very well done. Everything has a place and they made sure everything was balanced. It is not perfectly symmetrical and I like it in this ad. The only thing I didn’t like were some of their word choices, I think they could have done a better job with the smaller captions. I do like the opening line however.
The ad I chose to compare is a campaign for Tame Ecuador Airlines. Again, I was attracted to these ads not by their simplicity, but by their complexity. They are visually beautiful images, the colors and resolution are amazing. The details of the image blow me away. I also think they showcase a little of what each destination has to offer in a very original way. Chapter 9 was about composition and I think these ads have an amazing use of space and are well balanced. The contrast of colors is very pleasing and there is a sense of adventure and intrigue within each ad.
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