Chapters 7, 8, 9 (JD)

CHAPTER 7

TEXT PRINT: "BUNNIES"

The images below are similar in that they both remind the consumer audience to act responsibly. The BOERI ad is humorous in that they use decapitated chocolate bunnies to imply their point: "Remember to ski and snowboard responsibly." While the loan chocolate bunny (not decapitated) has worn their helmet. 'Our product saved that bunnies life/well-being. A light, humorous and non-graphic way to get their message across. Composition is very inviting to the eye. It's spatially beautiful, simple and to the point. I'm also a fan of the color palate using soft/baby blue gradients vs the milky brown of the chocolate bunnies.

The comparison ad set has a similar but more serious message. It's a drinking and driving awareness ad. Which I can't completely wrap my head around because it's listed as sponsoring "responsible drinking and driving". I don't agree that there is any kind of "responsible" drinking and driving. "Just one for the road." is implying the consumer has had at least one alcoholic beverage. The imagery suggests seeing double -or- in this case triple. What you'd be seeing after just a few cocktails. The ad still incorporates VW logos and vehicle features while sending a message of awareness. [SOURCE: http://theinspirationroom.com/daily/2009/volkswagen-just-one-for-the-road/ ]

CHAPTER 8

TEXT PRINT: "BEAUTY"

Chapter 8 image is "Beauty". It's part of two image series for Giro bicycle helmets. The text is handwritten and is "free-flowing" much like the composition of the ad. Image: They have made a composite of bicycle helmets that implies an image of a butterfly. The text and imagery works well together. One of the more simple and creative ads I've seen.

I've compared "Beauty" to an IWC (international watch company) ad with similar simplicity. The imagery simple, to the point and beautiful in a very different way. On a tech spectrum the ad gives you a feeling of advanced technology at its best. They have used a text similar to that feeling. Uniform and bold unlike the handwritten text in the "Beauty" ad.

CHAPTER 9

TEXT PRINT: MINI - "MORE TURN, LESS BURN."

The Mini ad is very contrasting using deep black and yellow. They are color opposites and work very well together for eye catching print ads. The message being implied is that the mini cooper can turn on a dime (a popular feature in sportier vehicles). Much like the Audi Quattro in the ad below. It shows the car gripping a fabric-like floor over-embellishing the car's grip on the road. It's a safety feature and one for the sports car enthusiast. The two ads have gone in different directions image wise in getting across their point but have the same message.