This is an ad for the Apple product called iPhraud, a spoof off the already existing Apple product, iPhone. This ad was finalized on January 31, 2012 and was made using the combined effort of the Adobe programs Photoshop and Illustrator.
The medium for this ad varies from the way it is shown. It can either be viewed digitally in the way it has been created, or in a hard copy version as in the magazine included. There is also an interactive campaign featured online on Apple’s iTunes store which features the product. I could imagine though, that a variety of ads can be created in the way Apple creates different ads for all its products. The specific subject of the ad is the product, or the iPhraud itself. This is evident as the ad remains very simple and plain, only featuring images of the phone accompanied by a small line of text and a larger headline. The ad overall has a very sleek look and strong composition. It is balanced through the placement of text and image. There is a hierarchy established through the size of the images and text as well. The viewer’s eye is initially drawn to either the lard headline featuring the name of the product or the actual image of the phone because these two parts are the largest and eye catching. The overall look of the ad is very typical of other Apple advertisements, which also helps the viewer in recognizing the product by just the style of the ad itself. I feel this recognition is important as well as beneficial to advertisement design, which is another reason I chose to spoof an Apple product.
This ad was inspired by a real life situation I encountered. Being a non smart phone user, in one day I encountered two separate events that made me realize the true prominence and popularity of not only smart phones, but the iPhone itself in our society. Not only was I the only one excluded from a smart phone survey in class, but I was also shocked to find out in the same day one of my last friend with a non smart phone had converted over to the iPhone. These events in turn made me think about the potential reasons behind buying a product such as the iPhone. Do consumers purchase the phone for its features and capabilities, or for the sake of maintaining a certain public image? Is it a combination of both? These were questions that inspired the concept behind the iPhraud. I imagined a product called iPhraud which looks exactly like an iPhone, but only has the standard telephone capability to call. All of the fancy apps which even come standard on the iPhone have been removed for the iPhraud. I imagine this product catering to those who buy the iPhone for the sake of their image, rather then the phone itself. I myself as the creator are biased towards the situation, which I think in a way reflects in the absurdity of the concept itself.
I also created a social media campaign which I imagine featured on the iTunes Store page. The idea behind this campaign is it is an interactive feature which allows users to vote on a new app availed for download to the iPhraud. The catch though, is that all the potential apps are features which would already be available on standard cell phones. Examples of these apps include: clock, calendar, notes, calculator, etc. This campaign again pokes fun of the products look vs features, and which of these two is most important to consumers.
In conclusion I am satisfied with the end product of the ad spoof project. I think I successfully crafted an ad and subsequent campaign that is effective yet still subtle. I would imagine this ad being widely understood, because it applies to the concepts of technology and conformity, which seems to be universal in our society today.
Laryssa Borkowsky
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