Spoof Ad Final

Norma Macias, AT&T Spoof Ad, 01/31/2012.
Materials: Adobe Software, Nikon digital camera, model

This particular ad was designed for print; magazine prints in particular. It is sized for that specific use (11x8.5) and is meant to lay on the page horizontally. The reader should be drawn to the main subject which is the clearly disappointed person with their head down. For the most part most viewers know this is an at&t ad at a glance due to the iconic logo and orange color that repetitively appears in their advertisements. Some of the shapes can also be recognized immediately such as the phone bars and the colorful organic shapes that they used for some of their past ads. As for composition, this piece is geometric due to the layout of the elements on the page. They are spread throughout the page and create a sense of balance within the composition which is clean and pleasing to look at.

The reason I chose to do a spoof ad on at&t is due to the terrible customer service I have had with the company in the past. As my current internet provider I have called several times due to installation problems and each time I call I have waited a minimum of thirty minutes each time, it can be quiet frustrating. In comparison to other work in the class I feel my particular jab at at&t's customer service is unique. I feel as though people have chosen subjects that revolve around health beauty or technology and their criticism of these subjects but mine revolves around something much more different than that. The overall composition of my work is influenced by the at&t ads which have a cleanliness to them but include at times humor or family in order to relate to a wide spread audience.

I would like for this ad to demonstrate how tiresome it can be as a customer to wait countless amounts of time for simple service. I think this can create a lot empathy for viewers who for the most part are adults and have had to wait on the phone for help either from at&t or some other company who may have the same troubles with their customer service branch.

I think it is quiet successful in conveying the message but I do find there are a few technical things that I would change about the ad itself. At times I find the colorful shapes to be too flat in comparison to the at&t one and the phone bar seems too thick for the piece. Overall, I am satisfied with the outcome and find it to be successful.