Chapter One:
I went with the influential class VW ad "Think Small." I think the composition of the piece is very straight forward. The simplicity of the design allows your eyes to go directly to the car, making it a success. I think the muted coloring scheme works well too.
The image I found was a bug killer ad that reminds me a lot of the VW ad. Maybe it's because the vehicles are small in both and against a muted backdrop. I think utilizing VW cars in place of real ants was pretty humorous as well. All in all, I think it was a great effort.
Chapter Two:
Like most people in our class, I totally found the Chick-A-Fillet ad to be hilarious. There is also a morbid twist to the humor depicted. I think the ad does a good job grabbing the viewer's attention as it's not everyday we see conniving cows painting on billboards.
I hate to have to post another humiliating ad against goldfish after the few we had in class the other day, but this Budweiser ad made me laugh hard. Similar to the Chick-A-Filet ad, this is an ad rooted in absurdity than manages to showcase the product well while letting the viewer also be highly entertained. The photography is really well done as well.
Chapter 3:
I had trouble finding the actual ad from the book so I found another piece from the same ad series. This Levi commercial is really well done. The play on scale is very effective, along the filter used. Reminds me of a low budget horror movie from the 1950s.
This car advertisement is really neat. As a piece of altered photography, it is fantastic. The elephant is pretty funny as well. I wish this piece would make a better effort in incorporating text, but I think the visual component works really well.
Chapter 4:
This ad for Columbia's weatherproof shirt is very effective. I like how the rugged attitude remains persistent. Really drives home who is the intended demographic - blue-collared males. The cropping of the model's head allows the viewer to picture in his place.
Another clever ad is from Peta. Obviously using an attractive model like Pamela Lee is always going to catch people's attention - especially when nude. Knowing this, I think it is ingenious that the designer marked up her body as if she was piece of meat at the butcher's shop. Enjoyed the color scheme a lot, very elegant. The type also works well here, keeping it the same the color as her bikini builds cohesiveness in the image.
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