Chapter 1:
The pumpkin carving Mini-Cooper ad caught my attention because it seems really illogical and at odds with itself. The catch phrase is to "Save a pumpkin. Carve the road," which is cool to me, but the image itself depicts the car as the pumpkin already carved... So essentially the ad is implying that this car is awesome because it grips to the road and you can carve well with it, which would make it the "carver," but in the image, it is instead the carved.
I found the Audi ad above to be more effective. The ad depicts a bar of soap, wet and seemingly in-use, with four solid nails pinning it to the surface below. This is to represent Audi's four-wheel drive, and I found it much more clever and coherent than the Mini ad.
Chapter 2:
The Eat Mor Chicken billboard from Chick-Fill-A caught my attention because I find it hilarious. While slaughtering animals for food is an institution that is hard to accept and often disregarded in our culture, this ad manages to imply the brutal nature of it all and still maintain humor. That is, obviously these cows are asking viewers to eat more chicken so that they can survive, but the brutality isn't what comes to mind; It's humurous and clever.
The McDonalds ad above has a similar approach. The image is just funny and goofy, and I think the humurous nature is more effective than the actual product-info, as McDonalds seems to imply that they make milkshakes more "real" than other places.
Chapter 3:
The Levi's 501 Original Shrink-To-Fit jean ads caught my eye because of the stark imagery, specifically the use of whites and blacks. The guy with the dog is a really interesting composition, as the white text is sloppily overlaying the off-white dog fur right behind it, but it works for some reason. In terms of the actual subject-matter, I guess it's pretty funny.
The Colgate Broccoli ad above also contains stark imagery, as it depicts an awesome fantasty realm with a giant fantasty broccoli. The fantasy realm is only there to connote the "place the toothpick will never reach," and I think it succeeds in being humurous but also getting the value of the product to the consumer.
Chapter 4:
The Columbia shoe ad called "Boot" caught my eye because of the clean layout. It seems like the photographer knew they would be placing the large blue text box near the bottom of the ad and so went with the classic triangular composition. I love when designers do this because it reminds me of Titian's red triangles that he would always do, and it's a timeless composition for me.
In opposition, the Nike shoe ad above kind of ditches any compositional elements and instead uses the shoe as a highlight, flare-type element. The shoe doesn't really create the composition here in my opinion, and the sole purpose of the ad seems to be associating sexiness with the shoe.
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