apple paper ad

The title of this piece is "Apple Paper." It's a spoof ad created by Constantine Pitsilos using Adobe Illustrator and Photoshop for Febrary 2nd, 2012.

This is a print advertisement created for a publication such as Wired or MacWorld or any sort of magazine of the technology genre. To go along with the sort of campaigns Apple does, I made a store front using items made out of paper, in this case snowflakes, to show the realm of what is possible with their new product.

I use Apple products pretty much exclusively and have for years now. Regardless of my love for the company and their products, I feel as though their ads make their products seem almost godlike. Even though they don't always make many changes to their products, the new one is always described as something that hasn't been seen before.

The ad was meant to joke on this theme. The idea of paper, something we use everyday and we feel is endless is described here as a new, revolutionary product. For the alternate ad, I decided to go with an Apple Store display. Apple Stores have very fun, intricate displays for their new products. My idea was to have posters with different copy on them and hanging paper snowflakes. This goes along with my origami portion at the bottom of the ad. I used the tagline for the Cloud, "it just works" to keep with the company's theme.