The advertisement which stuck out to me the most from Chapter 1 was entitled “Boo” and “Pumpkin” a set of two advertisements for the client Mini USA, designed by Butler, Shine, Stern and Partners. I find these ads to be appealing because of the level of humor in representing the cars as something which they are not; a ghost and pumpkin. Although this idea of misrepresentation can be confusing at times, it is done so effectively in this advertisement because all aspects (the car, ghost, pumpkin.) are easily recognizable. The design of the ad is also very straightforward and repetitive,  resulting in effectiveness and also a certain level of simplistic beauty.  The tag line, “Save a Pumpkin. Carve the road” does not only offer feelings of hope and excitement, but is also relevant for  specific time period and season of the year.

This ad for Tabaconomia is similar to the Mini USA add in the sense that it takes a car and chooses to represent it as a different object. In this anti smoking ad which asks the viewer, “Do you know how much you really spend of cigarettes?” a car is represented as a smashed, put out cigarette signifying the relationship between the cost of smoking and driving. The technique of representing objects as something else is a popular tool of advertising design.

The advertisement I chose from Chapter 2 was entitled “Outdoor Board: Eat Mor” designed by The Richards Group for the client Chick-fil-A. I immediately gravitated towards this ad because it was personally very recognizable and also simple in design. The billboard features two sections of text, but an extra playful addition features two cows who seem to be responsible for the creation of the billboard as one holds a paintbrush in its hand. I like this add because by adding the source of the message, the cows, a certain sentimental feeling is conveyed.

This ad for the WWF is similar in the sense that it conveys a certain sentimental feeling to its audience. The viewer is forced to see the one lush and green environment for the animals slowly disappearing into the shape of lungs. Not only does this ad make one think about deforestization’s effect on animals, but also on the health of humanity as well. 

In the third chapter I chose to analyze the Levis “Shink to Fit,” “Foot” and “Dog” ads. The agency who created the ad, BBH adapted a new and fresh perspective to tackle the challenge of creating an advertisement to sell an ordinary, everyday item such as jeans. Although I do find the ad a bit confusing at first, I respect its ability to stray away from the styles of conventional fashion ads. The ads depicts a sort of unreal setting and subject matter (the huge dog compared to the tiny man), and is in a sense playful as well.

A similar ad was created  by the Italian advertising agency Lowe Pirella Fronzoni as  message to join the fight against animal cosmetic testing. It is an example of a successful ad that includes a very unconventional image based off a conventional style of ad. The woman is spraying herself with what would typically be perfume, but is instead squeezing a tiny dog. The message is clear and effective because it is partially recognizable, something the Levi ad campaign lacked. 

 

For Chapter 4 I would like to analyze the Elf yourself add created by JibJab and And Toy for the client Office Max. It is believed that this campaign has been one of the most successful campaigns in the past few years for a variety of reasons. The campaign completely caters to the desires of the audience. Not only is the idea goofy and appeals to many, but people are able to directly interact with the ad by putting their faces or the faces of their loved ones on the dancing elves. Through this interaction a direct connection is established between the ad and the viewer. People love to feel as if they are important and this ad is very successful at doing just that. It can be altered and modified, and repeated with as many different faces as possible making it easy to satisfy the needs of many.

Another advertisement which follows the pattern of interactivity is AMV BBDO’s video concerning knife violence made for the Metropolitan Police of England. In the video, the viewer is given the opportunity from the first person point of perspective to make the decisions the video will follow next. Although this advertisement has a completely different mood/message than the Office Max Elf Yourself campaign, the viewer still feels as if they are part of the advertisement themselves through its interactive quality. http://www.youtube.com/watch?v=JFVkzYDNJqo&feature=player_embedded

 

 Laryssa B